3 REASONS TO ADD AN EYE SERUM OR CREAM INTO YOUR ROUTINE

With some skincare routines including as many as 12 steps, it can be difficult to know what you can and can’t leave out. When it comes to eye cream, the hype really is real. As the skin around your eyes is really thin (the skin on your eyelids is thinner than anywhere else on your body), it is very delicate and can be one of the first areas to show signs of ageing. Effects of too many early mornings and late nights may start to show and even smiling can cause wrinkles to form under your eyes. A daily dose of eye cream or serum can help to target the early signs of ageing.

Whether you want to find an eye product as part of an anti-ageing routine or to reduce the appearance of dark circles, our eye clinic will help you find the right product for you. Here are the other reasons we love them…

1.  They target specific concerns

At the very least you can expect your chosen eye cream to hydrate the delicate skin around the eyes. However, you may want to find an eye cream that targets a specific concern. Anti-ageing is a popular choice. The eye area is naturally susceptible to wrinkling because the skin here is already made up of less collagen, and the eye area is exposed to sun, eye strain and constant movement (on average, we blink 15 to 20 times a minute). 

2.  They can be layered

As well as containing a lot of active ingredients to target your specific concerns, eye creams and serums are often lightweight water- or gel-based formulas, which can be layered with your moisturiser and even makeup. As serums are made up of smaller molecules than moisturisers, they can penetrate deeper into your skin and should be applied first.

To trap in moisture and leave your skin feeling nourished, follow with Creamy Eye Treatment with Avocado. Formulated with naturally derived Antioxidants and Shea Butter, it’s Ophthalmologist and Dermatologist-Tested and helps improve the look and feel of your under-eye skin. You may also like our Midnight Recovery Eye. Part of our Midnight Recovery collection, it helps to reduce the appearance of dark circles and leaves the eye area feeling replenished.

3.  They are lightweight

Thanks to their lightweight formulas, eye creams and serums absorb quickly into your skin to instantly hydrate and refresh tired-looking eyes, while the active ingredients get to work. While it’s important to apply your eye cream at the right moment in your skincare routine, how you apply it is key to caring for the delicate eye area. If you remember only one thing, remember to be gentle. Lightly tap a pea-sized amount of product into your skin with your ring finger rather than rubbing and blending to prevent skin damage and fine lines forming. Apply it around the entire eye area, and not just under the eyes, moving inward to outward and twice a day for best results.