Face masks are targeted treatments for your skin concerns and may be added to your regular skincare routine. Depending on your skin concerns, you may want to use a mask to exfoliate and brighten skin, detoxify and minimize pores, hydrate and refresh, or minimize the visible signs of ageing.

Check the directions for each face mask to know how often you should use it. Many masks are designed to be used several times a week as a boost to your skincare routine. You can also use multiple masks in different areas of your face to effectively target skin concerns.

Apply a mask after cleansing skin. For clay masks and others that are rinsed off, continue the rest of your routine including serums, eye treatments and a moisturiser after you remove your mask. If you are applying an overnight mask, smooth it on as the last step in your skincare routine instead of a moisturiser.

While you can smooth on a mask with your fingertips, the best way to apply a face mask is with a brush. Use a clean brush to apply the mask on your face gently and evenly until the texture is smooth. Always check the directions for each mask to ensure it is applied properly.

Every mask is different so look at the directions for the formula that you are using. For many rinse-off masks, it is standard to keep the formula on skin for 10-15 minutes unless otherwise directed. Most masks can be used several times a week as a boost to your routine.

Unlike rinse-off formulas, sheet masks provide ingredients which can sink into skin rather than being rinsed away. After removing a sheet mask, gently massage the remaining formula into your skin as a final intensive treatment.

To apply most sheet masks, carefully unfold and remove any clear backing. Gently apply to skin, smoothing outward from the center of the face. After removing, massage any remaining formula into your face. Each sheet mask is a little different so check the directions for the formula you are using before applying.

Overnight masks can be applied as the last step in your skincare routine. By leaving on an overnight mask the formula can continue to absorb into skin and help improve skin’s appearance in the morning.

While you should always cleanse skin before applying a mask, you do not need to use a cleanser after masking. For many types of masks, including clay masks, rinse your face thoroughly to remove the formula after it dries. Overnight masks can be left on the skin while you sleep and rinsed off in the morning with your normal cleansing routine. After using a sheet mask, massage the excess product into your skin rather than rinsing it off or cleansing skin.

If you use a mask that needs to be rinsed off, continue with the rest of your skincare routine including serums, oils or moisturisers. When using an overnight mask you can skip your moisturiser or night cream for the night.

In the winter, you may want to use a hydrating mask more regularly to give your skin a boost of moisture. If you have oily or combination skin, a clay mask can help detoxify in summer months. Regardless of the time of year, choose the best face mask for you by looking for formulas targeted to your concerns to help promote healthy-looking skin.

While there are no hard and fast rules about how often you can mask, we usually recommend once or twice week. Including a face mask in your skincare routine is a good way to treat skin with reparative, intensive formulas. Take a look at our face masks here.

This balm-to-oil face mask locks moisture in overnight and helps to stabilise the skin’s moisture barrier. Work the balm texture into a smooth consistency with fingertips before smoothing over freshly cleansed skin. Use around a 50p sized amount to cover the whole face. The formula will melt into skin with a little massaging, pat any excess product into neck and chest. Don’t rinse, let the mask hydrate skin overnight and in the morning cleanse skin and follow your usual routine

Adding a face mask to your skincare routine can help to boost your skin. Finding the right one for your skin type and needs is key, try our virtual consultation service for personalised recommendations on your whole skincare routine, including what face mask is right for you.