If you're looking for a gentle everyday cleanser, our Amino Acid Shampoo is a great place to start as it's formulated for all hair and scalp types. For hair that's feeling particularly dry or in need of extra nourishment, we recommend pairing it with Magic Elixir as a pre-shampoo conditioning treatment to restore moisture before you cleanse. The key is finding the right combination that leaves your hair feeling soft, clean, and balanced.

For most hair types, washing every 2 to 3 days is typically a good starting point, though your ideal frequency may vary depending on your hair type, lifestyle, and scalp condition. If your hair tends to be oily, you might prefer washing more often, while drier hair types may benefit from less frequent washes. Using a gentle, mild shampoo can help keep your hair and scalp balanced regardless of how often you lather up.

Yes, our Amino Acid Shampoo is specifically designed with mildness in mind, using Coconut Oil-derived cleansers and Amino Acids that gently yet thoroughly cleanse without stripping the hair or irritating the scalp. It's suitable for all hair and scalp types when gentle cleansing is desired, which makes it a solid choice if your scalp tends to be on the sensitive side. Plus, it's available in a refillable format, so you can keep restocking without the extra packaging.

Our Amino Acid Shampoo is formulated with Coconut Oil-derived cleansers, Amino Acids, Wheat Proteins, and Wheat Starch that work together for gentle yet effective cleansing. These naturally-derived ingredients help add body and fullness to your hair while maintaining its natural moisture balance. We've always believed in transparency about what goes into our formulae, so you know exactly what you're lathering up with.

Yes, our Amino Acid Shampoo's mild, gentle formula makes it a suitable choice for colour-treated hair when you're looking for a non-stripping cleanse. The Coconut Oil-derived cleansers help maintain your hair's moisture without being harsh on your colour investment. We recommend following with a nourishing conditioner to keep colour-treated strands looking their vibrant best.

Yes, our Amino Acid Shampoo comes in a 1L refillable format, which is part of our ongoing commitment to more sustainable practices. This larger size means fewer bottles over time and less packaging heading to your recycling bin. It's a small step we're proud of, and we're always working on ways to do better.

Magic Elixir is a pre-shampoo conditioning treatment formulated with Rosemary Leaf, Avocado, and Sunflower Oils to deeply nourish hair before you cleanse. Simply apply it to dry hair and scalp, leave it on for at least 10 minutes (or overnight for extra indulgence), then shampoo as normal. It's particularly brilliant for hair that's feeling parched, stressed, or in need of some serious TLC.

Absolutely, our shampoos are formulated for all hair types and work beautifully for everyone seeking gentle, effective cleansing. There's nothing gender-specific about wanting healthy, well-cared-for hair, and our Amino Acid Shampoo delivers exactly that. Whether your hair is short, long, thick, or fine, we've got you covered.

We recommend starting with Magic Elixir as a pre-shampoo treatment if your hair needs extra moisture, then following with Amino Acid Shampoo for a thorough yet gentle cleanse. Finish with a Kiehl's conditioner to seal in hydration and leave your hair feeling soft and manageable. The key is finding the combination that works for your hair's unique needs, so don't be afraid to experiment a bit.

Our Amino Acid Shampoo has a light, clean scent that's noticeable during use but doesn't linger heavily on your hair throughout the day. We've formulated it to be pleasant without being overpowering, which tends to suit those who prefer subtler fragrances or layer other hair products. If you're particularly sensitive to scents, we always recommend popping into one of our stores for a sample before committing.