Dry skin in men is commonly caused by harsh cleansers, hot showers, shaving irritation, cold weather and ageing. These factors strip away natural oils and compromise the skin barrier, leaving skin feeling tight and uncomfortable. Making small adjustments to your routine, like switching to a gentle cleanser and lowering your shower temperature, can make a noticeable difference.

Men with dry skin typically notice tightness, flaking, rough texture and a dull appearance, especially after cleansing. You may also see visible fine lines more prominently, as dryness emphasises them. If your skin feels uncomfortable or looks lacklustre even after washing, it's likely craving more hydration.

Men can care for dry skin by following a consistent routine that includes a gentle cleanser, hydrating serum and nourishing moisturiser. Applying products to slightly damp skin helps lock in moisture more effectively. We also recommend adding SPF during the day, as sun damage can worsen dryness over time.

No, dry skin is not typically a sign of low testosterone, though hormonal changes can affect skin hydration over time. Dryness is far more commonly linked to environmental factors, skincare habits and ageing. If you're concerned about hormonal changes, it's worth chatting with your GP alongside adjusting your skincare routine.

Men can reduce flaky skin by using a gentle exfoliator weekly and applying a rich moisturiser immediately after cleansing. Exfoliation removes dead skin cells that contribute to that rough, flaky texture, while moisturiser replenishes lost hydration. Look for products containing squalane or hyaluronic acid for an extra moisture boost.

Yes, a hydrating serum with ingredients like hyaluronic acid can provide an extra layer of moisture beneath your moisturiser. Serums deliver concentrated hydration that penetrates deeper into the skin, making your overall routine more effective. Think of it as an optional but highly beneficial step for particularly stubborn dryness.

The best face moisturiser for men with dry skin contains nourishing ingredients like squalane, ceramides or shea butter. Our Ultra Facial Cream delivers 24-hour hydration with a lightweight feel that absorbs quickly. It's a go-to for men who want serious moisture without any greasy residue.

Our Ultra Facial Cream is a go-to for men with dry skin, thanks to its lightweight yet deeply nourishing formula that provides 24-hour hydration without feeling heavy. For men who want built-in sun protection, our Facial Fuel Daily Energizing Moisture Treatment SPF 19 combines hydration with SPF in one simple step. Both are designed to absorb quickly, so they fit easily into even the most no-fuss routine.

Yes, our Grooming Solutions Nourishing Beard Grooming Oil is formulated to condition both facial hair and the skin beneath it, which is typically where dryness and flaking tend to hide. Applying a few drops daily can help soften your beard while delivering nourishment to dry skin underneath. We recommend using it alongside a moisturiser on the rest of your face for full coverage.

Men with dry skin should aim to moisturise at least twice a day, once in the morning and once before bed, to maintain healthy hydration levels. Applying moisturiser right after cleansing is key, as it helps lock in moisture while your skin is still slightly damp. If your skin feels particularly tight or uncomfortable during the day, there is no harm in reapplying as needed.