For the third year running, Kiehl’s once again joins forces with Just Like Us, the charity that works to support and empower young people in the LGTBQ+ community. And to date, Kiehl’s has donated £50,000 to support the charity’s efforts. But the brand’s work here isn’t done... In 2022, Kiehl’s pledges its commitment to Just Like Us once more, donating £10 from every sale* of its brand-new Limited Edition Ultra Facial Cream to bring their vision of a future without discrimination closer to reality. *£10 from every Limited Edition Ultra Facial Cream (50ml) product sold, up to a maximum of £30,000, will be donated to Just Like Us - Charity nr. 1165194
PROUD SUPPORTERS OF HEALTHY SKIN FOR ALL
At Kiehl’s our long-standing motto has been Healthy Skin for All. We encourage inclusivity and celebrate diversity amongst customers and communities throughout the world, regardless of gender, race, religion or who they choose to love. In 2022, we are continuing our partnership with Just Like Us, a charity that was founded to support young people in the LGBTQ+ community. Just Like Us works with schools and young people across the UK to ensure LGBTQ+ young people can thrive.
To celebrate the partnership Kiehl’s is proud to unveil a limited edition version of the Ultra Facial Cream moisturiser, designed by Just Like Us Ambassador, Gemma Dunnell.
As Kiehl’s #1 best-selling facial cream with over 3000 5* reviews, redesigning the packaging was a daunting task, but one that Dunnell jumped at, branding the iconic tub in the full spectrum of Pride colours atop a charming illustration of a group hug, a representation of the community banding together for positive change. £10 from every Limited Edition Ultra Facial Cream (50ml) product sold, up to a maximum of £30,000, will be donated to Just Like Us - Charity nr. 1165194
HOW JUST LIKE US WORKS
Just Like Us is the LGBTQ+ young people’s charity that empowers LGBQT+ young people to champion equality and inclusion within schools and equips them, their teachers and straight/cisgender peers with the skills, knowledge and confidence to make their schools more supportive places where everyone can thrive. This happens through three initiatives:
• School Diversity Week is their annual, UK-wide celebration of LGBTQ+ equality in primary schools, secondary schools and colleges
• Free LGBTQ+ inclusive educational resources help make schools safer, happier and more welcoming places for all young people
• School talks, a student-led Pride Groups programme, and our Ambassador Programme trains LGBT+ 18 to 25 year olds to speak in schools about allyship.
THE IMPACT OF OUR PARTNERSHIP
To date, Kiehl’s has donated a total of £50,000 to Just Like Us, invaluable funds that have helped to train 60 new ambassadors. By hosting in-school talks and workshops, these Kiehl’s-supported ambassadors have reached around 21,000 students, spreading their message of inclusivity and the importance of challenging prejudice.
This year, Kiehl’s hopes to make the project even bigger and better. £10 from every Limited Edition Ultra Facial Cream (50ml) product sold, up to a maximum of £30,000, will be donated to Just Like Us - Charity nr. 1165194, enabling the charity to continue their vital and pressing work to help young people from the LGTBQ+ community live their own awesome lives.
“We are delighted to yet again have the wonderful support of Kiehl’s, helping more LGTBQ+ young people to thrive. Growing up LGTBQ+ remains unacceptably tough and it’s support like Kiehl’s that will enable us to change this. We’re very excited to see the Kiehl’s Ultra Facial Cream launch with a design by one of our ambassadors, Gemma Dunnell, celebrating and supporting LGTBQ+ young people.” Dominic Arnall, Chief Executive of Just Like Us
HOW YOU CAN HELP
By purchasing our Limited Edition Ultra Facial Cream (50ml) product sold, up to a maximum of £30,000, will be donated to Just Like Us - Charity nr. 1165194 you are helping the young LGBTQ+ community to live awesome lives. £10 from every product sold will go directly to Just Like Us to help them continue their important work in UK Schools to create a better and more inclusive future for LGBTQ+ students.