Serums are highly concentrated formulas usually created to target specific skin concerns with a high percentage of active ingredients. It is important to use them correctly as they can really benefit all skin types and take your skincare routine to the next level. Read on to learn more about how to apply a face serum, the difference between serums and moisturisers and much more. For a guide to finding the right serum for your skin type or concern, click here.
Face oils vs face serums
Face oils and face serums are actually very different products, but as they both come in smaller bottles, they look similar and cause some confusion. Face oils have a heavy texture as they are a blend of natural oils, often with added ingredients such as vitamins. Brilliant at moisturising skin, their make-up is similar to that of the skin barrier so they work a bit like a seal, and should be applied at the end of a routine to lock in hydration and active ingredients. Discover our face oils for your skin concern and our useful guide on how to apply a face oil.
Serums target specific skin issues and can get powerful ingredients quickly into the skin. They are much lighter in texture and absorb quickly. They are often water based and can bring much-needed hydration to skin cells.
When to apply a face serum?