How to Use a Face Serum

Serums are highly concentrated formulas usually created to target specific skin concerns with a high percentage of active ingredients. It is important to use them correctly as they can really benefit all skin types and take your skincare routine to the next level. Read on to learn more about how to apply a face serum, the difference between serums and moisturisers and much more. For a guide to finding the right serum for your skin type or concern, click here.

Face oils vs face serums 

Face oils and face serums are actually very different products, but as they both come in smaller bottles, they look similar and cause some confusion. Face oils have a heavy texture as they are a blend of natural oils, often with added ingredients such as vitamins. Brilliant at moisturising skin, their make-up is similar to that of the skin barrier so they work a bit like a seal, and should be applied at the end of a routine to lock in hydration and active ingredients. Discover our face oils for your skin concern and our useful guide on how to apply a face oil. 

Serums target specific skin issues and can get powerful ingredients quickly into the skin. They are much lighter in texture and absorb quickly. They are often water based and can bring much-needed hydration to skin cells.

When to apply a face serum? 

Serums can usually be applied morning and night, although some formulas have ingredients that are best applied only at night, like some forms of Retinol. Always apply serum to skin that is freshly cleansed, otherwise the serum will be wasted sitting atop a layer of grime, and unable to sink properly into skin.

Moisturiser or serum first? 

One of the wonderful things about serums is how light they are. Serums feel weightless on skin thanks to small molecules that are quickly and effectively absorbed into the skin. Conversely, moisturisers are made with emollient ingredients designed to work with the surface layer of the skin to support the protective skin barrier function. Serums are always applied first to deliver active ingredients, then a moisturiser is applied to seal the deal and locking those ingredients into the skin. Learn more about the correct order to apply your skincare products.

How to apply a face serum  

It might be tempting to load up on serum because it is so lightweight, but a pea-sized amount will suffice. Pop a few drops onto your fingertips and pat onto skin, do not rub it in, just let it absorb, oh and do not forget to include your neck. If you suffer from dry or dehydrated skin, it is a good idea to apply serum to damp skin as it is more permeable.  

To learn more about face serums and find out how they can benefit your skin book an online or in-store consultation. If you're looking to find the right routine for you, try our Instant Skin Reader. Developed with dermatologists, our skin analysis tool personalises the routine recommendation to your skin type and your skin’s needs.