Men can simplify their skincare routine by skipping straight to products made for men. For men who want to reduce the appearance of fine lines and wrinkles and improve skin firmness, texture and elasticity, look for men’s anti-ageing skincare products. For men who want to energize and invigorate skin, look for powerful and refreshing formulas to cleanse, exfoliate, tone and moisturise a man’s coarser complexion. To help protect against visible signs of ageing, pick a men’s moisturiser with SPF.

Men can use the same skincare products as women but — since men’s skin is thicker, has larger pores and produces four times more sebum than women’s skini — it can benefit from products uniquely formulated for men. However, many products are formulated for both men and women. Select products on a case-by-case basis for a routine uniquely suited to your skin type, skin concerns and goals, and consult a Skincare Expert if you would like help determining which products are best for you.
"It’s a Guy Thing: Cosmetic Procedures Surge Among Men.” American Academy of Dermatology. (2013)"

Men can help promote healthy-looking skin by using products formulated for their skin type that help strengthen and protect the skin barrier. Start by selecting healthy skin essentials — a cleanser, toner, moisturiser and sunscreen — to begin building an efficacious men’s skincare routine. Consult a Skincare Expert to develop a more specifically tailored routine that will tackle your individual concerns.