Here at Kiehl’s our nature-inspired, scientifically proven formulas are rich in ingredients both high-tech and direct from nature. Today, we’re taking a deep dive into the amazing benefits of Amazonian White Clay which features in our Rare Earth Collection.
A mineral-rich form of kaolin clay, Amazonian White Clay is sourced from the mouth of the Amazon River in South America. Known locally as ‘Magic Earth’, this smooth clay is rich in minerals, iron, aluminium, and potassium salts. It’s porous, meaning it has a great ability to soak up oils, dirt, and debris. We use only fair-trade Amazonian White Clay which is collected by locals and helps to provide economic support for the small communities surrounding the Amazon River in rural Brazil.
Amazonian White Clay is known to absorb excess oil and help eliminate toxins and debris from the skin’s surface. Within skincare formulas, Amazonian White Clay also helps visibly minimize pores, purify and mattify the skin. For centuries, native Brazilians have used Amazonian White Clay as a stress-relieving and detoxifying therapy. Its therapeutic and cleansing properties have made it a beloved skincare ingredient.
Our Rare Earth Collection is a range of skincare formulated with Amazonian White Clay and created for oily skin and combination skin. Start your morning skincare routine with our purifying Rare Earth Deep Pore-Minimizing & Polishing Powder Cleanser. This soft powder enriched with Amazonian White Clay transforms on contact with warm water to a silky exfoliating cleanser – simply massage into skin to help detoxify, soak up excess oil and minimise the look of pores. You'll also find Amazonian White Clay in our bestselling clay mask Rare Earth Deep Pore Cleansing Mask.
Yes, Rare Earth Collection has many skin benefits, including a powerful ability to absorb toxins, and helps to soak up excess oil, leaving skin shine-free. Try our Rare Earth Collection which contains Amazonian White Clay alongside ingredients specifically formulated to nurture oily and combination skin.
Our Rare Earth Deep Pore Cleansing Mask is formulated with Amazonian White Clay and works to deep clean the skin, purifying and removing oil, dirt and debris. For most skin types, use the mask once or twice a week after cleansing skin. For personalised skincare advice from one of our skin professionals, book in for a skin consultation in store or online.
Our Rare Earth Collection is a range of skincare formulated with Amazonian White Clay, while we usually recommend this collection for oily skin or combination skin, dry skin may also benefit from a deep cleansing mask such as our Rare Earth Deep Pore Cleansing Mask. For personalised skincare advice including information about your skin type book in for a skin consultation in store or online with one of our friendly skin professionals.
